fredag 3 juni 2011

Users can play their favorite music in Youtify again

Recently many rights holders (mainly record labels) chose to block Youtify for a large portion of the music videos on YouTube. We were caught by surprise by this action as they had made no attempt to contact us. This caused a full service downtime for a few hours and rendered the top 100 list unusable.

Luckily, YouTube has many videos, so launching today, Youtify will automatically select an alternative video when the original is blocked. For our users, many music videos should start playing again. Sometimes the suggested alternative is a 10 year old boy playing ukulele, so we added buttons to find more alternatives.

For the labels, this will lead to less exposure of the original video and more attention to the alternatives.